Laneige Dewy Skin Rewards is a loyalty program designed to reward customers for engaging with the brand in a variety of ways. By participating in the program, members can earn points through purchases, product reviews, social interactions, referrals, and other activities, which can later be redeemed for discounts on Laneige products. The program is intended to create a more interactive and rewarding experience for skincare enthusiasts while providing access to exclusive offers and perks.

Earning points is straightforward and flexible. New members receive a welcome bonus for signing up, and points can be accumulated with every purchase depending on the membership tier. Each tier—Squad, Bestie, and Icon—offers different earning rates, allowing higher-tier members to earn more points per dollar spent. Additional ways to collect points include completing multiple purchases, submitting written or multimedia product reviews, following Laneige on social media, opting into text message updates, and participating in special quizzes or referral programs. Members who subscribe to recurring orders of their favorite Laneige products can also earn bonus points for staying engaged with the subscription program.

Points accrued through the program are not redeemable for cash but can be applied toward discounts on Laneige products purchased online or on select promotional items. Members can track their points and monitor their progress toward rewards by logging into their account. Points will not be awarded for taxes, shipping fees, discounts, or returned items, and there are limitations on how many review-related points can be earned within a year.

Membership tiers reflect a combination of engagement and spending, with each tier offering incremental benefits. When a member upgrades to a higher tier, they receive bonus points, and the benefits associated with that tier, such as accelerated point accumulation, become available. Tiers do not expire as long as the member remains active, but point balances can change if orders are returned or canceled, as points from those transactions will be removed from the account.

If a member has questions about their points, tier status, or recent activity, they can check their account dashboard to see updated balances and transaction history. The program also includes a birthday perk, offering a special discount around the member’s birthday, which can be updated in the account settings to ensure eligibility. Members who wish to leave the program can opt out at any time, and Laneige provides support for any account-related issues or inquiries to ensure a smooth experience.