#Effective Date: July 1, 2025

Welcome to the Laneige website. We are committed to respecting your privacy and protecting the personal information you share with us. This Privacy Notice explains how information is collected, used, stored, transferred, and protected when you visit our website, create an account, make a purchase, participate in promotional activities, or otherwise interact with our services.

By accessing or using our website, you acknowledge and agree to the practices described in this Privacy Notice. If you do not agree with the terms outlined herein, you should discontinue use of the website and related services.

We may collect personal information directly from you when you create an account, place an order, subscribe to marketing communications, participate in surveys, submit reviews, attend promotional events, or contact customer support. The information collected may include your name, username, date of birth, age range, email address, mailing address, phone number, payment details, skincare preferences, product interests, and any content you choose to share, such as photos, reviews, comments, or feedback.

In addition to information you provide directly, certain data may be collected automatically when you use our website. This information may include purchase history, transaction details, browsing behavior, device identifiers, IP address, browser type, operating system, referral pages, interaction history, and website usage patterns. These technologies help us understand how visitors interact with our services, improve website performance, personalize content, maintain security, and enhance the overall customer experience.

We may also collect general location information through your device settings or IP address. Location data may be used to provide localized content, improve service functionality, and enhance user experiences. Certain website features may not operate as intended if location-sharing settings are disabled.

Our website may integrate with social media platforms and other third-party services. If you choose to interact with our content through social media networks, those platforms may share certain profile information with us in accordance with your privacy settings and the policies of the applicable platform. The information received may include profile details, interests, preferences, and engagement activity.

Cookies and similar technologies are used to improve website functionality and user convenience. These tools help remember preferences, maintain shopping cart contents, analyze website traffic, and deliver personalized experiences. They may also support advertising activities by helping us understand customer interests and display relevant promotional content across various digital platforms. Users can manage cookie preferences through their browser settings, although certain website features may be affected if cookies are disabled.

We may also use technologies such as web beacons, pixels, tags, and similar tools to evaluate website performance, measure marketing effectiveness, understand email engagement, and optimize communications. These technologies assist in improving our services and delivering more relevant content to users.

Information may also be obtained from trusted third-party sources, including retail partners, social media platforms, publicly available databases, marketing partners, and other authorized providers. This information may help us better understand customer interests, purchasing trends, and market preferences. Where applicable, aggregated or de-identified information may be used for analytics and business improvement purposes.

The information we collect may be used for a variety of legitimate business purposes. These purposes include processing transactions, fulfilling orders, delivering products, managing customer accounts, providing customer service, sending order confirmations, responding to inquiries, communicating promotional offers, improving products and services, analyzing business performance, maintaining security, preventing fraud, complying with legal obligations, and enhancing website functionality.

To support our operations, we may share information with affiliated companies, service providers, logistics partners, payment processors, technology vendors, marketing partners, analytics providers, and customer support organizations. These parties are authorized to use information only as necessary to perform services on our behalf or as required by applicable law. We do not authorize third parties to use personal information for unrelated purposes.

Personal information may also be disclosed when required by law, legal process, regulatory obligations, or governmental requests. Additionally, information may be transferred as part of a corporate transaction such as a merger, acquisition, reorganization, or sale of assets. In all circumstances, reasonable measures are taken to safeguard personal information and ensure responsible handling.

Because our business operations may involve international support services and affiliated entities, information may be transferred, processed, or stored in countries outside the location where it was originally collected. These countries may have different privacy laws and regulations. Regardless of where information is processed, we implement appropriate safeguards designed to protect personal information and maintain security standards consistent with applicable legal requirements.

We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction. While we strive to implement strong security measures, no system can guarantee absolute security, and users should also take reasonable precautions when sharing information online.

We are committed to protecting children’s privacy and do not knowingly collect personal information from individuals who do not meet the minimum legal age requirements under applicable laws. If we become aware that such information has been collected without appropriate authorization, we will take steps to remove it promptly.

Users may have the ability to access, update, correct, or manage certain personal information associated with their accounts. Depending on applicable laws and jurisdiction, additional privacy rights may be available, including rights related to access, deletion, correction, restriction, portability, and certain marketing preferences.

Our website may contain links to third-party websites and services that operate independently from us. We are not responsible for the privacy practices, content, or policies of external websites, and users are encouraged to review the privacy notices of those third parties before providing personal information.

We may periodically update this Privacy Notice to reflect changes in legal requirements, business operations, technologies, or privacy practices. Any modifications will become effective upon posting the updated version on the website. Continued use of the website following any updates constitutes acceptance of the revised Privacy Notice.

If you have questions regarding this Privacy Notice, your personal information, or your privacy rights, please contact our customer support team for assistance. We are committed to addressing privacy concerns responsibly and providing transparency regarding how personal information is collected, used, and protected.